. . . IS IN THE DETAILS
2015 Jaguar XF
Jaguar, the stylish automotive company, has a new campaign: The Devil is In The Details.
This catch phrase that we often throw around is actually a derivative from an original quote, “God is in the details.” Most people don’t know about the architectural roots of this popular saying. The New York Times credits it to master architect Ludwig Mies van der Rohe (1886-1969), a German-born titan of Modernism who pioneered Minimalism and is ensconced in the profession’s pantheon along with Frank Lloyd Wright and Le Corbusier.
And as if Mies needed any more help securing a place in our lexicon, he is also famously known for another popular quote among architects and the public in general: “Less is More.”
While it may seem that Mies was contradicting himself, he was actually saying the same thing but in different ways. He was urging us to always think of the details, no matter how few, and to be precise and thorough with those details we have and use.
In architecture, work is all about attention to detail. Whether that means finding the perfect shade of white paint or the right kind of metal, design requires that we pay close attention to the small things, because they all add up. How do we balance the quality of light? Should we use polished, honed, rough sawn, or brushed stone? Do the mechanical ducts interfere with the steel beams supporting the roof? Is the emergency exit corridor out of a hotel lobby the right width?
True, in architecture school and in every project we tackle at Poon Design Inc., we must be concerned with the Big Picture, the Concept. For instance, when we designed a chapel for Air Force village in Texas, we explored larger themes, such as reaching for the sky, heroism and the meaning of grandeur. Or, when an architect designs an airport, the standard metaphor is flight, hence wing-like roofs, soaring forms, and structures appear to defy gravity.
Big Picture, yes.
But at the same time, if you are attempting to defy gravity or give the impression that you are, you better have the detailed engineering behind it. This risky feat of structural gymnastics must not fail because of a lack of detailed thinking or else, like the mythical Icarus who overlooked the details of his altitude, you will suffer a catastrophic collapse.
So I believe that both God and the Devil are in the details. Even the few details when less is more.