#119: IS THE CUSTOMER ALWAYS RIGHT?
In my high school days, I worked at the Gap. The sales training stated this golden rule, “The customer is always right.” But in the business of architecture, is the customer always right?
Architects are hired to deliver a design that will suit the client’s needs. But an architect is also retained for a creative vision, and such a vision, often a personal one to the architect, could be at odds with the client’s wishes.