Writing my business plan for Poon Design Inc. decades ago, a small paperback on entrepreneurship suggested that I think about an existing company that might be a model for my future company. The topics at hand were not about the business model, profits, size of staff, or geography—or even design style.
Rather, the topic was about design culture. What kind of design culture did I envision for Poon Design, and what architectural firm inspired me?
The answer was a New Jersey company: Michael Graves Architecture & Design.