Tag Archives: SUSTAINABILITY

#117: SHIFTING GROUNDS IN ARCHITECTURE

May 1, 2020

Fires at the 405 freeway, near where I previously resided. (photo from abcnews.go.com)

(Original feature editorial published in California Homes: The Essential Guide, Architects & Builders 2020)

As earthquakes and fires challenge our complacency, as a decade concludes, the design industry confronts transitions and shifting grounds. No, not trends in popular paint colors. And not faux-Cape-Cod homes on the west side. Architecture is one of the few remaining noble fields where those who choose to participate do so because architecture has the capacity to change the world.

Yet another trendy faux-Cape-Cod inspired home—an architectural style that has little relevance to our Southern California context and climate. (photo from Pinterest)
Poon Design is honored to be one of the few green architecture businesses, acknowledged as a Certified Innovator, Sustainable Business Certification Program.

SUSTAINABILITY AND RESILIENCE

Sustainability is not a fad, no longer just a movement. It is mission critical. Being green does not simply comprise solar panels on the roof with recycled materials in the kitchen. Being an advocate for the environment has evolved into a lifelong commitment to our global community.

Last year as Poon Design Inc. received its certification as a sustainable business from the California Green Business Network, our pledge went beyond saving on paper and electricity. Our calling involves educating clients, participating in community service, and thinking beyond the physical environment, to include our economic and social circumstances.

Add the recent interests in biophilia and the instinctive association to nature and all forms of life. More crucial is what is known today as resilient design. How does architecture recover from disaster, whether fire or flood—even terrorism or a school shooting?

EC Kids fitness center and ninja gym, Culver City, by Poon Design (sketch by Anthony Poon)

TECHNOLOGY AND PROCESS

I embrace the old school tools of my trade that include a pencil, triangle and drafting table. A quantum leap for design arrived with digital technology. Computers and algorithms are not just powerful tools for the creative process, but also for construction. But I argue that our clients have been saturated with this promising call of a technological future.

For the design process, hands-on, rolling-up-one’s-sleeves, real-time methods replace clicks of the mouse. Expressive hand drawings far outshine the heavily-Photoshopped computer rendering. A 3D-rendering captures what the house might look like. But a hand-drawn sketch captures the emotion. When in construction, Poon Design challenges the machine-made and the factory-produced output. We embrace the hand-crafted that expresses the human touch.

Buddhist Temple, The 14th Shamarpa Reliquary Building, Natural Bridge, Virginia. One of four completed buildings by Poon Design for a 400-acre international Buddhist retreat. Universally sacred, this design expresses a crafted and quiet architecture of both human and spiritual hands. (Photo by Mark Ballogg)

BLURRING THE LINES

Where advantageous, architects became design-builders. Where necessary, lines between architects and interiors designers became fuzzy. Where strategic, architects designed furniture and interior designers designed bedding and kitchenware. Though the business model of single-minded specialization is an expedient method to market one’s brand, such as being the expert of Spanish Colonial estates in Beverly Hills, the current industry reveres the design companies of greater depth and complexity. As Frank Lloyd Wright promoted decades ago, ambitious design studios offer an array of services under one roof, from architecture to interiors, from furniture to graphics, from landscape to product design. With the right client, Poon Design adds branding, fashion, art/music curation, and certified feng shui services.

Living room of an estate in Beverly Hills, California, architecture by Martin/Poon Architects, interiors by Timothy Corrigan. (Photo by Anthony Poon)

For each designer focusing exclusively on luxury single-family residences, there are architects embracing tract homes, prefabricated ADUs, affordable housing, and co-living mixed-use projects. Why can’t the architect of homes design a Buddhist temple?

Linea Residence G, Palm Springs, California. This production house design and similar others by designer/developer, Andrew Adler, and Poon Design have been built and sold, totaling 230 completed projects in and around Palm Springs. 2018 Winner of Best in Housing Design for North America, The American Institute of Architects. (Photo by Hunter Kerhart)

CONSTANT CHANGE

Practically a cliché these days, Heraclitus proclaimed, “The only constant in life is change.” The truism still applies.

I don’t have a crystal ball, nor do my fellow classmates. But we are somewhat Futurists and we encounter the patterns. 1) The significance of community outweighs the consequence of self. 2) Face-to-face, hands-on interaction prevails over phone texts and posting on Instagram. 3) There are no limits to what a designer can design, what a creative mind can create.

Conference room wall at Poon Design, Los Angeles, California (photo by Anthony Poon)

PODCAST PART 2: MODERN FOR THE MASSES, REVISITED

March 8, 2019

Escena Residence I-3, Palm Springs, California, by Poon Design (photo by Chris Miller)

Continuing with my interview for Josh Cooperman’s podcast, Convo By Design, we discussed how affordable Modern homes were created for the general home buying audience. With 225 built (and sold) homes by Poon Design within only the past few years, I think I know what I am talking about.

Excerpts below. YouTube clip here. Audio podcast here. Also, please read this recent feature by Michael Webb, Anthony Poon Delivers Modernism to Tract Housing.

Residences at Alta Verde Escena, Palm Springs, California, by Poon Design (photo from Google Earth)
Linea Residence T, Palm Springs, California, by Poon Design and Andrew Adler (photo by Hunter Kerhart)

Josh Cooperman: What is “Modern for the Masses”? Modern is an idea that you have embraced wholeheartedly and the idea of creating it for the masses is simply a . . . How do you jive those two and what’s the idea behind it?

Escena Garden Residence, Palm Springs, California, by Poon Design and Interior Illusions (photo by Lance Gerber)

Anthony Poon: Our thesis, Modern for the Masses came out of a study of a lot of homes in LA—the ones that we see in the magazines, the glossy pictures, the websites, the homes that we love in the Hollywood Hills that sell for 10 million dollars. The challenge was this: How can we create these beautiful modern homes for a fraction of the price? Build them at production level, a mass production level, and sell them.

We teamed with a developer/designer, Andrew Adler, who found distressed properties in Palm Springs. We designed a few prototypes, very Modern, not at all what you see in tract housing. Not the cheap Spanish style homes with the small windows, the fat trim, the fake tile roofs, and the wedding cake décor.

Our Modern homes are very strictly Modern. Lots of glass, open space, very sleek. To date, in the last four years, we’ve completed over 200 homes. And they’ve all been built, they’re all sold, they’ve been published extensively, and we’ve been awarded over two dozen national and regional design awards. It’s a program that has not been accomplished, as far as I know, by any other architecture studio other than Mid-Century Modern, and we’re talking about going back over 60 years.

Linea Residence G, Palm Springs, California, by Poon Design and Andrew Adler (photo by James Butchart)

 

Linea Residence L, Palm Springs, California, by Poon Design and Andrew Adler (photo by James Butchart)

Josh: Your theory has been tested and it appears to have passed. Why?

Anthony: Because there is a demographic out there that has not been served. These tract housing companies that build communities of 100 homes—they rubber stamp these homes out. They’re not selling. People aren’t interested in these homes.

Our imagined home buyer is someone that wants the modern lifestyle, someone that believes in technology, iPhone, iPad, completely connected all the time. Also, someone who has a concern for sustainability, for being green. Those three things were critical to us and of course, all of these things needed to be done on a budget that was about one-fourth what you would see most homes in California being built for. That was our perfect storm. Our homes have outsold all competing developers in Palm Springs because we have a product that everyone’s been dying for.

Escena Arcadia Residence, Palm Springs, California, by Poon Design (photo by Lance Gerber)
Escena Arcadia Residence, Palm Springs, California, by Poon Design (photo by Lance Gerber)

Josh: There has to be some things that are limited or cut out. There has to be. What is it? What is being removed?

Anthony: There is nothing being removed. In fact, what we’re adding is a certain kind of value that makes a home better and happens to save money in construction dollars. I wouldn’t say we’re cutting or reducing anything. It’s just the way we’re rethinking architecture.

For a typical traditional house in Beverly Hills, there’s the entry, there’s the foyer, the hallway, the powder room, the niches. What do we need all that for? It’s not even what people want, and it’s what’s driving up construction costs, like framing 20 different ceilings heights throughout a house.

Escena Panorama Residence, Palm Springs, California, by Poon Design and Interior Illusions (photo by Lance Gerber)
Linea Residence T, Palm Springs, California, by Poon Design, Andrew Adler and Interior Illusions (photo by Hunter Kerhart)

Josh: In fact, you’re just using what you have for the greatest effect.

Anthony: It’s similar to the approach that Minimal art can have a few brush strokes and still be dramatic and impactful for the composition. In that way, you could say that we’ve cut out pieces of architecture. I’m saying we actually added to the essence of a house.

Coral Mountain Residence Z, La Quinta, California, by Poon Design (photo by George Guttenberg)

Josh: The concept of the traditional tract home—I’m wondering why it doesn’t work. What is it going to take for your idea to expand to a general market?

Anthony: I think tract housing is failing because these companies are large. They’re money-driven. They’re stuck in old ideas. It takes a lot to turn a company around and look towards the future.

I think of the example of Tower Records. If you recall, a decade ago, MP3 players came out, iPods. Tower Records claimed that it was just a fad that they would hold onto their LPs and their albums. And look what happened to them. Tower Records is gone. iTunes has taken over the world.

So, these tract home companies that we compete with and that we beat out month to month, they’re stuck in these old ideas, these weird big Mediterranean homes, these things I call ‘Taco Bell Homes’—no one wants them anymore.

The community of Alta Verde Escena, Palm Springs, California, by Poon Design (photo by Anthony Poon)
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