EVERYTHING IS DESIGN
Poon Design business cards, by Danny Yee with Poon Design
Design is everywhere. Whether decorating a home, building a new city hall, master planning a park, or embarking on a high speed rail—design is at the epicenter.
Design is indeed everything, from cake decoration, the season’s latest fashions, make up and blow outs, websites and branding, planning a wedding, a hybrid engine, to the ergonomics of a toothbrush handle.
Design is the nexus of all this and more.
Staggering: estimated 75 million viewers per month of HGTV, 1 million subscribers of Architectural Digest, 1 million subscribers to Sunset, 300,000 readers of Dwell, $100 billion comprising the US construction industry, 100,000 members of The American Institute of Architects, and so on. And the numbers grow daily.
Print and online: Metropolis ,Communication Arts, Interior Design, House & Garden, Wallpaper, Elle Décor, Architecture, Architectural Record, A+U, Detail, Dezeen, The Architect’s Newspaper, arcspace, designboom, Architizer—just to name a few.
So many TV shows, books, websites, blogs, conventions, and media.
The design of a museum or a shoe store—the announcement often headlines the news. Architects as iconic figures in movies, DIY everywhere, prefab homes, style as content, going green—it is all part of a dramatic movement of design being universal. Everywhere.
In the past decades, stores have sprouted that made “design” approachable. Retail placed design on a mainstream platform and within the reach of consumers, with stores literally called Design Within Reach. The traditional Crate and Barrel offered a new hip and youthful company called CB2. Pottery Barn inserted their own design studios within their stores, led by in-house “designers.”
Each of these retailers sold design as a lifestyle, not just a commodity.
Even in the tabloids. Though it was a while ago, I can’t forget how Brad Pitt praised his own love for architecture. He also criticized how Jennifer Aniston, his then-wife, had no understanding of modern design. Jennifer countered with how Brad’s sense of design was cold, and that she preferred warm and cozy. (Was this about design or demeanor?)
With puzzling audacity, Brad then criticized architectural education, and somehow landed his dream job as an “architect” at the office of Starchitect Frank Gehry. Brad Pitt bellowed, “I’m really into architecture, structure and design. Give me anything and I’ll design it.”
I don’t know how and when design moved out of the privileged Renaissance world that commissioned Michelangelo and Palladio as architects. With great fury, design moved into everyday hands—from weekend warriors at Home Depot, to domestic goddesses wielding Martha Stewart paint swatches.
I welcome this movement that has delivered design to the general audience. With design topics at the forefront of conversations and with resources accessible to everyone, the world is a more thoughtful, delightful place.