#112: SOCIAL MEDIA IN A WORLD OF #DISCONNECTING
Is there purpose in social media for the industry of architecture? I have heard about the exposure an architect can get from incessant posting on Instagram, Facebook, Linked In, etc. But as colleagues brag about numerous followers and subscribers, I ask several questions: What is the currency of Insta followers? Is there tangible value beyond bragging rights? If anyone can simply buy anonymous followers (as in fake), does it matter whether you have 1,000 subscribers or 1 million?

