ACADEMY MUSEUM OF MOTION PICTURES: PLOT AND CLIMAX

August 5, 2022

My first thought is simply this: weird. But is weird a bad thing? After years of delay, the $484-million Academy Musuem of Motion Pictures finally opened late last year. Designed by Pritzker-prized Renzo Piano with local Gensler as executive architect, the results are indeed weird.

WHAT IS YOUR BRAND?

June 24, 2022

Whether a company, institution, or even an individual, it is imperative to establish a brand—a distinct identity, a unique look and feel that distinguishes from others. But whereas branding can help to establish a foothold in the marketplace, does it limit evolution of self?

SOCIAL IRRESPONSIBILITY: SCALE AND OPTICS

June 3, 2022

The architect’s responsibility to society goes far beyond the state legislature of “protecting the health, safety, and welfare of the public.” Certainly, a design must ensure that a movie theater has the right number of emergency exits, for example. But social responsibility extends far beyond compliance with building codes. Just to name a few topics of accountability: carbon footprint reduction, community engagement, equity and equality, industry diversity, ethical labor practices, philanthropy, resilience, and affordability of housing.

DESIGNING COMMUNITIES: RISKS AND REWARDS

May 13, 2022

Architects like to put their stamp on as much as possible, from the design of a chair to the whole house, from a theater to a museum. How about entire neighborhoods? When designing a community of homes, there are risks and rewards. Sure, the ego is stroked to see design ideas implemented across an urban fabric. But there are also pitfalls. Beware.

© Poon Design Inc.