When The New York Times published an article about seeking “Fulfillment,” the headline declared, “Think Like a Designer.”
“Design Thinking” (“DT”) is impacting universities, companies and entrepreneurs. Thought leaders have applied the mindset of an architect to address challenges in our world.
I arrived at Hugh Hardy’s New York office in the Flatiron District. Mr. Hardy bellowed, “Anthony! How are you, my fine fellow?”—with a resonance of incredible welcome coupled with the thespianism of a Broadway musical. I visited Hugh’s architecture company only a dozen times, and each time, he greeted me with such sonority that his studio of young architects beamed with joy.
I often hear, “Yeah, that song is okay I guess. I think all the songs of [insert band name] sound the same to me.” In architecture, similar criticism is imposed on our most famous creators.
Is sameness a bad thing? Most of The Beatles songs sound similar, with those peppy lyrics and obvious chord progressions, as do much of Beethoven’s music, with his mishmash of beauty and rage.
Potential clients have come to my office asking for three free designs from which to pick—“the way we saw it on HGTV.” My anger aside from how reality TV twists reality, the client’s request compromises the integrity of the architectural process.
“Hey Anthony, what is your favorite building in the world?” I am often asked.
I might reply obnoxiously but with reason, “What is your favorite painting, favorite book or favorite ice cream?”
Just as there is no one favorite piece of music, there is no one favorite work of architecture. There are hundreds. But here I try. In this list of some of my favorites (in no particular order), I selected different building types and sizes from a house to a parliament building, from a public plaza to a winery. I have also included a few of The Usual Suspects.
Many have heard the instructional 1960’s acronym from the U.S. Navy: K-I-S-S.
It stands for Keep It Simple, Stupid. These days, this pithy recommendation is delivered from anyone in the role of doling out advice, from architecture professors to life coaches, from advertisers to attorneys, from editors to campaign managers.
But life gets complicated, and keeping things simple is not so easy. So what do we do?
