#6: MODERN FOR THE MASSES

April 10, 2015

It started with an idea that the essential qualities of luxury modern residences could be delivered to the mainstream marketplace at affordable prices.

Custom modern residences are evident throughout California, but what average American family can afford such homes ranging from a few million dollars to upward of $20 million? On the other hand, affordable tract housing proliferate our suburbs, but do these faux-Mediterranean-Spanish-inspired stucco boxes have architectural integrity, relevance and merit?

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#5: DON’T CALL IT A MALL

April 1, 2015

In February, architectural giant Jon Jerde passed away and the profession lost one of its giants.

Over twenty years ago, I won my first international architectural competition: the redesign of the pier and waterfront for Hermosa Beach, California. Led by The American Institute of Architects, the committee that selected me was shepherded by legendary architect, educator and community leader, Charles Moore.

The media believed that being awarded this civic commission, my first large scale project, Mr. Moore was “handing his baton” to this young architect.

Me. I was not even 30.

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#4: …IS IN THE DETAILS

March 30, 2015

Jaguar, the stylish automotive company, has a new campaign: The Devil is In The Details.

This catch phrase that we often throw around is actually a derivative from an original quote, “God is in the details.” Most people don’t know about the architectural roots of this popular saying. The New York Times credits it to master architect Ludwig Mies van der Rohe (1886-1969), a German-born titan of Modernism who pioneered Minimalism and is ensconced in the profession’s pantheon along with Frank Lloyd Wright and Le Corbusier.

And as if Mies needed any more help securing a place in our lexicon, he is also famously known for another popular quote among architects and the public in general: “Less is More.”

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#3: WHY WRITE ABOUT ARCHITECTURE?

March 24, 2015

Since the 1960s and 1970s, Hollywood has released a major movie nearly once a year in which the lead actor portrays architects like me.

Architects have been played by Steve Martin, Wesley Snipes, Woody Harrelson, Richard Gere, Sharon Stone, Michelle Pfeiffer, Matt Dillon, Matthew Perry, Liam Neeson, Ashton Kutcher, Michael Keaton, Adam Sandler, Keanu Reeves, Zach Braff, Joseph Gordon-Levitt, Ellen Page and Sean Penn—just to name a few. Perhaps my favorite is Tom Hanks in the 1993 film, Sleepless in Seattle—the endearing, intuitive, charming artist, destined for happiness. Or Keanu Reeves in the 2006 film, The Lake House—same description as above.

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