#4: …IS IN THE DETAILS
Jaguar, the stylish automotive company, has a new campaign: The Devil is In The Details.
This catch phrase that we often throw around is actually a derivative from an original quote, “God is in the details.” Most people don’t know about the architectural roots of this popular saying. The New York Times credits it to master architect Ludwig Mies van der Rohe (1886-1969), a German-born titan of Modernism who pioneered Minimalism and is ensconced in the profession’s pantheon along with Frank Lloyd Wright and Le Corbusier.
And as if Mies needed any more help securing a place in our lexicon, he is also famously known for another popular quote among architects and the public in general: “Less is More.”