Tag Archives: SALESMANSHIP

#170: STROKES OF GENIUS?

May 26, 2023

Dancing House, also called “Ginger and Fred (after the dancers Ginger Rogers and Fred Astaire), Prague, Czechia, by Frank Gehry (sketch from ted.com, photo from prague.eu)

There is a fascination with how an architect, in a single first sketch, can capture the entire concept of a proposed project. Is such a sketch evidence of inspired genius blasted onto paper within seconds vs. a mere doodle of no concern vs. smoke-n-mirrors and good salesmanship?

Modern Art Museum of Fort Worth, Texas, by Tadao Ando (sketch from archdaily.com)
Modern Art Museum of Fort Worth (photo from archdaily.com)

A romantic belief exists that the brilliance of the creator and the entire DNA of a new building can be displayed in a few strokes of artistry. Such a poetic sketch, a simple scribble even, on the back of a cocktail napkin supposedly represents the entire design philosophy of a design to come—a guidebook for the design team and a request for client affirmation.

Collage of sketches by Anthony Poon

This obsession and even prominence of sketching a concept on a napkin has reached such fanatical heights that ArchDaily features, “Napkin Sketches by Famous Architects,” Architectural Record has their annual, “Cocktail Napkin Sketch Contest,” Architizer invites architects to the “One Drawing Challenge,” and the American Institute of Architects conducts the “AIA Napkin Sketch Auction.”

Kiasma Museum of Contemporary Art, Helsinki, by Steven Holl (sketch from cladglobal.com, photo from stevenholl.com)

But is it realistic to think that the author’s elemental drawing, as profound and seductive as it might be, can fuel the entire design journey from pen and paper to brick and mortar? Frank Lloyd Wright was rumored to have preconceived in his head the entire design of one of his famed houses. Within a brief moment of time, he could draft the whole thing in front of his attentive audience of apprentices. Architects like Frank Gehry, Tadao Ando, and Steven Holl draw, doodle and sketch (watercolor In Holl’s case) using the scribbling process to find an idea.

In the end, an inspiring concept is indeed captured, and such a sketch becomes the apparent roadmap for the architectural team to develop, and in some cases, to struggle with and reproduce in three-dimensions. In this latter case, is the sketch less a source of inspiration and more a pair of handcuffs? What pains the employees must confront as they try to second guess the boss’ design intentions, as they try to decipher what may be nothing more than a whimsical drawing, as they try to extract answers from an enigmatic gesture.

The Nelson-Atkins Museum of Art, Kansas City, Kansas, by Steven Holl (sketch from cladglobal.com)
The Nelson-Atkins Museum of Art (photo by Roland Halbe)

Returning to salesmanship, one architect (not to be named) knew of his prowess with drawing brilliant sketches—sepia fountain pen on yellow translucent paper. He was also aware of how his clients would value such sketches of their projects as art, as fine originals from the artist/architect. But here are the smoke-n-mirrors.

  1. This architect does not actually create that first sketch in the beginning. Instead, he waits until after the building is completed years later.
  2. He then takes a photo of the finished project and traces over said photo imitating (cheating actually) the look and feel of an inspirational conceptual sketch.
  3. Then he predates the sketch back by many years to suggest (deceive actually) that this drawing was the first sketch of his genius process ar the beginning.
  4. The salesmanship continues with the sketch being framed accompnaied by a blatant lie by the architect, “I never give away any of my original sketches, but this time, I will—just for you.” Of course, these fake sketches are given away all the time.

Hence the hocus pocus.

Escena Residence I-3, Palm Springs, California, by Poon Design (w/ Andrew Adler, sketch by Anthony Poon)
Escena Residence I-3 (photo by Chris Miller)

#150: EGO AND ARROGANCE

April 1, 2022

(photos left to right: Pyramid at the Louvre Museum, Paris, France, by Michael Fousert; Eiffel Tower, Paris, France, by Anthony Delanoix; Guggenheim Museum, New York, New York, by Dennis; Burg Khalifa, Dubai, United Arab Emirates, by Nick Fewings; all from Unsplash)

(This essay comprises excerpts from my presentation, The Creative Process and The Ego, on February 18th at Modernism Week 2022, Palm Springs, California.)

Architects design homes, schools, skyscrapers, entire cities. Who has given architects this role and influence in society, and what have we done with it? From the Pyramid at the Louvre to the Eiffel Tower , from the Guggenheim to the Burg Khalifa in Dubai—architect’s egos are stamped all over cities, all over the world. Danish architect, Bjarke Ingels, even has drawings to literally redesign Earth.

Me presenting, The Creative Process and The Ego, Modernism Week 2022, Palm Springs, California (photo by Olive Stays)

Master builder, master designer, master creator—architects have been granted the responsibility to impact communities and cultural progress, through the flexing of creative muscles. The offering of world icons and or definitive works stems from both talent and skill, as well as confidence and ego. Consider Philip Johnson’s pithy quote.

But ego can lead to influence, influence to power, and power to arrogance. And arrogance can either drive a project into successful territory or regrettable disaster. For the latter, two projects come to mind.

At the University of California, Santa Barbara, a hotly debated project known as Munger Hall has every architect, student, parent, and community member up in arms. For this proposed $1 billion, 1.7 million square foot, 11-story dormitory for 4,500 students, there has been a very little support. For the amateur architect and developer, Charlie Munger (billionaire and partner to Warren Buffet) and Southern California architect-of-record, VTBS (yes, B-S), the wrath bestowed on this project approved is universal. To sum it up, there has not been so much loathing in recent history. There are many reasons for the abhorrence, but the main objection is that 95% of the dorm rooms will have NO WINDOWS. No natural light. No fresh air. No view to the outside.

Munger Hall (drawings and rendering from VTBS), Charles Munger (photo by Lane Hickenbottom/Reuters)

The arrogance of Munger comes from believing that: 1) Fronting the construction cost gives him the unconditional ticket to design whatever he wants, and 2) he and VTBS are convinced that windowless dormitory rooms are not just acceptable, but a creative success, even a bragging right. And everything from science to history, and real life to design guidelines, have proven this idea to be horrific.

Consider the residential estate in Bel Air, California, simply called “The One.” The conceit within that title alone reeks of egotism. Here, this spec house, with an asking price of $500 million, includes 105,000-square-foot, 20 bedrooms with a 5000-square-foot master bedroom suite, 42 bathrooms, a 10,000-bottle wine cellar, 50-car garage, and four swimming pools—to name a few details.

“The One,” Bel Air, Los Angeles, California (photo by Michael Leonard, The Society Group)

Bel Air is a community of wealth, where some of the largest mansions have been built over the years. As seen above, the two circled homes are such mansions of prestige and wealth. And between them is the out-of-scale, gargantuan vanity of developer Nile Niami and architect Paul McClean. The cautionary tale? No one wants such a home. The property recently sold for only $141 million, which is a mere one-third of the asking price.

Basilica of Santa Croce, Florence, Italy (photo by Guy Dugas, Pixabay); Medici family (image from historyhit.com)

Historically, architects were given such power by an omnipotent clients such as the Medici’s, but in today’s culture of individualism and self-promotion, such projects as Munger Hall and The One are fueled by confidence and salesmanship, perhaps even narcissism.

Frank Lloyd Wright and his apprentices (photo from drtuesdaygjohnson.tumblr.com

Author Meryle Secrest wrote of Frank Lloyd Wright, “If he had intended to live out his life in the columns of newspapers, he could not have acted any more effectively. . . again and again, courting the press . . . Wright’s appetite for whatever might further his career was gargantuan.”

Accusations of megalomania have been projected onto Bjarke Ingels and his company, BIG, with 550 employees in offices in Copenhagen, New York, London, and Barcelona. Ingels himself counters the Miesian platitude, “Less is more,” and instead proclaims, “Yes is more.”

Bjarke Ingels (photo by Thomas Loff); Ingels sketching (photo from youtube.com); W57, New York, New York (photo from claudejobin.com)

Check yourself. When does confidence become righteousness, talent become ego, and prowess become arrogance? How does self-assurance and pride become condescension and smugness? Who shall “inherit the earth”?

© Poon Design Inc.