Tag Archives: JOSH COOPERMAN

#227: “ON FIRES AND SOCIAL AGENDA,” PART 2 OF 2 | A TIPPING POINT?

July 17, 2026

Stahl House, Case Study House #22, Los Angeles, California (photo by Anthony Poon)

Following up on Part 1 of the 661st episode of the podcast, Convo by Design, here are additional highlights (edited for length and clarity). Host Josh Cooperman and I discuss, “Redefining the ‘Strength’ of Southern California Architecture,” and a “tipping point” in architecture.

Proposed house designs from Case Study 2.0: upper left: WORD; upper right: BSPK Design; lower left: Emre Arolat Architecture; lower right: Solkatt

Anthony Poon: Josh, you’re suggesting that we may be at a tipping point in our industry because of all these things from AI to fires. And the last time we had one was with veterans coming home. That launched a lot of new ideas for Mid-Century architecture.

But the interesting thing is that I haven’t yet seen anything impactful come out of all these discussions we’re having. The reference to Mid-Century design is obviously the Case Study program. Right now, there are multiple Case Study-like programs going on. Architects are calling them Case Study 2.0 or Case Study: Adapt. Have any of these houses been built yet? Any of them being permitted? They’re just ideas and renderings. I’m still waiting to see all these new ideas executed. What’s come out of this so-called tipping point?

Josh Cooperman: Can I challenge you on that for a second?

Anthony: Sure.

(image by Gerd Altmann on Pixabay)

Josh: I don’t know if this is a perfect example, but I was talking to companies that are looking at ways of using technology, using AI, using actuators, using certain things, etc. So here’s the example: A home is wi-fi enabled, and it’s smart enough, and it’s connected to the weather service. When a fire breaks out, it can calculate the direction of the wind, force of the wind, where the fire is, in which direction. If the fire is a mile to two miles away from the home downwind, the house automatically closes the eaves. Is it a perfect solution? No, I don’t think there is any such thing as a perfect solution, but it is a thing. So does that fit as an evolving thought process into a new Case Study program?

Anthony: I think it does in the sense that these kind of ideas push something larger, which is kinetic architecture. And the fantasy is that if this computer can figure out that a fire is coming, it’d be great if this house could pick itself up and get out of the way. Or maybe the house drops down metal shades or soaks the roof with water. But I think the ideas must be bigger than that, because the fire’s still coming and could wipe out another 10,000 homes.

I think one of the reasons to slow down this reconstruction effort is to look at a new social agenda. We’re basically rebuilding the same way. We’re building spacious single family residences on the same spacious lots, when Southern California is plagued with not having enough housing. There’s a housing shortage. Why aren’t people looking at different density rules? Why isn’t multifamily design one of the more prominent approaches to rebuilding? Why are we just plopping down the same houses on the same lots?

Pacific Palisades, California (photo by Myung J. Chun, Los Angeles Times via Getty Images)

Josh: I think time really does fly when you’re having fun. Let me end it with this. I’m asking you to get your crystal ball out. What is going to be the next and most impactful thing that comes? What’s the next domino in architectural evolution? I’m curious how things are going to change for you in the next 18 months to three years.

Anthony: I know AI is being talked about a lot, but that’s a subset under the umbrella of technology. Actually, what I think is going to drastically change is the role of the architect. We were joking earlier: When doing a house for a husband and wife, we’ve become marriage counselors. Or in working with a family who has lost everything in a fire, we’ve become an emotional support professional/therapist.

I think the role of the architect is shifting, happily expanding into many other things. We are not just designers. We’ve become civic leaders and community engagement experts. We’re rethinking how entire communities and towns should be rebuilt. Josh, you’ve once used the word “futurist,” and architects are that too. We’re looking at social agendas and how we can affect such things through our skills in creativity, design thinking, and problem solving. So my guess is that the role of an architect is going to continue to evolve into broader and broader fields.

Poon Design Inc., Los Angeles, California (photo by Grant Bozigian)

#225: “ON FIRES AND SOCIAL AGENDA,” PART 1 OF 2 | RESILIENCE AND DINGBATS

June 5, 2026

Marquez Residence, Pacific Palisades, California, by Poon Design (photo by Anthony Poon)

On the 661st episode of the podcast, Convo by Design, we examined, “Redefining the ‘Strength’ of Southern California Architecture,” with host Josh Cooperman and architects Ben Ballentine and Luis Murillo. From our 90-minute conversation, here is part 1—highlights between Josh and me, edited for length and clarity.

2025 Fires, Pacific Palisades, California (photo by Anthony Poon)

Josh Cooperman: It’s incredible to think that a year and four months after the wildfires in Southern California on January 7th, 2025—that absolutely decimated the Pacific Palisades and Altadena—that we’re still talking about it in terms of recovery, because the process has been so slow. And in the wake of the devastation, the architectural community in Southern California is facing a reckoning. It has no choice.

The idea about strengthening the enclosure, strengthening the envelope of an architectural structure—be it residential, hospitality, commercial, healthcare—the ideas about it haven’t necessarily changed much, but the perceptions have. In five short years, we’ve gone from something that was globally impactful like a pandemic to something that is regionally impactful like the fires, which made everyone think more about the changing nature of architecture. How did all that change the way you work?

Marquez Residence, Pacific Palisades, California, by Poon Design. Under the Fire Rebuilt Executive Order, this new house replaces the previous one lost entirely to the 2025 Palisades Fire. Fire-resistive and noncombustible strategies include: all metal framing (no wood); exterior walls and roof of Grade A metal panels; moisture-resistant gypsum sheathing; unvented attic, and mineral wool insulation. The removal of exterior decor eliminates where embers can collect, and also achieves the desired contemporary, bold character of the home. For an expedited schedule, Poon Design qualified as a licensed professional under the Los Angeles Self-Certification Pilot Program.

Anthony Poon: Well, Josh, you mentioned “strengthening” of the building. That’s only one small part of the exercise. I think this conversation should also be about resilience. There’s really no way you can strengthen a building enough to survive the disasters that may come. It’s equally important to think about how a building recovers from a fire, hurricane, earthquake. And how does a building support the community after something catastrophic? So it isn’t just about being stronger. It’s about being resilient and resourceful, and how to rebuild what we just lost.

STEM Classroom Building, Berkeley Hall School, Los Angeles, California (photo by Bradley Wheeler)

Of course the fires are on everyone’s mind, but building strength and resilience involve much more. Being that we design schools, we have to be conscious about designing strength in new ways—for example, school shootings, unfortunately. It’s a difficult conversation when you’re designing a great school, and a teacher asks where the students should hide during a shooting. Will this amount of windows, which we all want for natural light and the indoor/outdoor connection, be an issue?

If we’re just going to design for strength, you’re going to have a house that is a bomb shelter. Or a school that is all concrete with metal bars in the windows. So there must be a balance. It’s not just “form follows function,” because if the function is strength and security, what kind of form are you ending up?

Concrete bomb shelter (photo by Alexander Fox | PlaNet Fox on Pixabay)

Josh: I don’t think that there is any real critique of architecture anymore. How there are still dingbats in this city is just staggering to me.

Anthony: But it’s great that dingbats still exists.

Josh: Is it?

Anthony: Dingbats are such a legacy of Los Angeles—the period, the style, something so unique and cool within our architectural culture.

Josh: Okay, great point. But Dingbats were notorious for crumbling in earthquakes. They were not well built, just like the Googies. I’m going to put a pin in this—I love my debates with you, and I’m definitely coming back to it. I feel that there is an opportunity for architects now to do something significant. Maybe the last time this happened was when the GIs came home from World War II.

The Pink Flamingo, Dingbat-style apartment building, Studio, City, California (photo on laconservancy.org)

Josh: So okay, are you changing the way you specify?

Anthony: With specifications, we have to talk about investment and value. If we’re designing, say a hotel lobby, it could be an affordable ceramic tile flooring or something that’s twice as expensive like terrazzo. But we point out how ceramic tile is not going to last as long as terrazzo. Tile is going to chip, need to be regrouted, and/or replaced altogether. Terrazzo can last 50 years, a hundred years.

Terrazzo flooring, Via Adalberto Catena, Milan, Italy (photo by Patricia Haller-Anguela on Unsplash)
New materials in fashion (photo by Faheem Ahmed on Unsplash)

I believe it was Ben that mentioned, “authenticity” in materials. I think with growing technology, the focus on authentic and real materials might start to fade.

I think back to the older days of fashion. Then, it was important that a suit was 100% real wool or a tie 100% real silk. But nowadays, fashion is driven by all kinds of new materials, like polyblends, synthetic stretch materials, plant-based latex—things that old school fashion designers would have never considered.

Similar options exist today in architecture. Yeah, I agree that fake stone trying to look like real stone is not good, but there’s so many other kinds of new materials. And this gets back to fire resistance. There are materials— like natural wood—that may not do as well as some of these new material combinations and technologies.

Josh: How do we find the time to research all this?

Anthony: It’s almost like how can you not, because of the risk of doing something wrong? Something I think about is scale. If you do a single custom house, you could try some new things and even take a few risks. But we’ve done mass production housing, as in tract homes, where a single house design is replicated a hundred times. If you get one material thing wrong, like, “We tried that and it didn’t work,” well, you’re not just getting a call from one client, you might get a class action lawsuit. So that’s when we experiment less and go back to best practices.

Mass production/tract housing, Escena, Palm Springs, California, by Andrew Adler and Poon Design (photos by Anthony Poon)

#205: THE RHYTHM OF ARCHITECTURE, PART 3 OF 3 | “BITCHES BREW”

May 2, 2025

Social Justice Headquarters, Los Angeles, California, by Poon Design

Please enjoy part 3, excerpts that conclude my podcast with host Josh Cooperman, “The Rhythm of Architecture.” For the podcast series, Doctoring Up Design, we recorded this episode S4/E36 alongisde Parts 1 and 2.

Josh Cooperman: We’re kind of at this intersection between what is and what is possible. What’s so great about architecture is you can look at something that has been created 75, 100, 500 years ago and find something that is relevant for today. Good ideas transcend time.

Social Justice Headquarters, Los Angeles, California, by Poon Design

Anthony Poon: Correct, if they are elemental ideas, like proportion, light, scale, space, etc. These are label-less in terms of their style. And we have to be careful with what we take from the past. Right now, there is an obsession with Mid-Century Modernism. But for me, It is a just another historic style of architecture, no different than Elizabethan Stick Style or Victorian Revival.

left: Mid-Century Modern House, Palm Springs, California (photo by Peter Thomas on Unsplash); right
Victorian House, San Francisco, California, (photo by David Vives on Unsplash)

There’s a line about jazz in the movie, La La Land. At one point jazz was progressive, but now, “It’s dying on the vine.” Jazz is an old style of music, that is not too different from classical music or Gregorian chants. Meaning, we have to look past these style movements and look at what the essence of things are. I look at jazz for the ideas around improvisation, not for the specific music that is produced.

Josh: Okay, so now I got to back up because I am reminded of one of our previous conversations. I think this is actually how and where it started. Bitches Brew is one of my least favorite albums. I mean, I have a visceral and violent reaction to it.

Bitches Brew, studio album by Miles Davis, 1969

Anthony: And it’s groundbreaking music.

Josh: It’s progressive, and I hate it. I hated it the first time I heard it. But I recognize and respect its value. And that’s the thing, and that’s why I come back to architecture. When you talked about Brutalism and how people will kind of not respect it for what it is, you don’t have to like it, but you have to respect it, how it moved the movement forward and how it moved the art form forward. Bitches Brew changed music for a lot of people…

Wurster Hall, University of California, Berkeley, example of the Brutalist movement (photo by Anthony Poon)

Anthony: … and is still changing music. It’s from a different definition of music. Mozart said that music is intended to be beautiful. But that’s not necessarily what every musician is trying to do. Musicians like Thelonious Monk was trying to be intentionally off kilter, off rhythm, and not necessarily harmonic. Thom Mayne of Morphosis designs projects of which I think he once said something like: Because these are tough times, we need tough architecture. He’s not looking for his work to be beloved or considered beautiful. I think his work is beautiful within a completely different criteria. This is the same way that Bitches Brew is kind of nuts and crazy, but beautiful in the way that the art movement of the Grotesque is.

Orange County Museum of Art, Costa Mesa, California, by Morphosis (photo by Anthony Poon)

Josh: 5, 7, 10 years ago—clean water, air, noise, pollution were all things of such high importance. And it was the designers, the architects, who affected this, who addressed it for the first time to make it better. And now we get to a point where security and safety in a residential construct, as well as religious institutions, schools, hospitals, businesses, is more important than it ever was before. You go back to what the Romans designed. It was created for safety and security, where you would wall yourself off and live in an interior structure. I don’t think we’re necessarily there yet, but the idea of safety and security in regards to architecture is now something that is more and more important, because we haven’t focused on it.

Herget Middle School, Aurora, Illinois, by Anthony Poon (w/ A4E and Cordogan, Clark & Associates, photo by Mark Ballogg)

Anthony: That goes back to when I mentioned resilience. At Poon Design, we design a lot of schools. To discuss school shootings during design is a very unfortunate topic. As a driver of design, school shootings weren’t even talked about years ago. Back then, we had the luxury of talking about how students would learn, what a fun place school would be, and made sure there’s a lot of natural light, because light has been proven to increase academic excellence.

Now we focus on what happens if there is a school shooter. And security, as you mentioned, is primary. But it also has to be thought of architecturally, because if we’re only designing for security, we would have a concrete box with one door and no windows—and safe rooms within. It would be a military prison, and that is not school architecture. There are no easy answers. You’re not just going to build a concrete classroom without window, because there are school shooters. Design has to be a lot more thoughtful, resourceful and strategic.

Josh: And nuanced.

Anthony: Yes, nuanced. Exactly.

Herget Middle School, Aurora, Illinois, by Anthony Poon (w/ A4E and Cordogan, Clark & Associates, photo by Mark Ballogg)

#195: THE RHYTHM OF ARCHITECTURE, PART 1 OF 3 | THE MATRIX OF THE EGO

November 1, 2024

Oral Roberts University, Tulsa, Oklahoma (photo by Hudson Hintze on Unsplash)

On August 28, 2024, I participated in a podcast entitled, “The Rhythm of Architecture,” from the series, Doctoring Up Design. With host Josh Cooperman, here are edited excerpts from our episode S4/E36—to be presented over three segments. Please enjoy part one.

Death by Design at Alcatraz, by Anthony Poon, published 2022 by Goff Books (photo by Anthony Poon)

Josh Cooperman: I had the opportunity to catch up with longtime friend and an incredible architect, Anthony Poon of Poon Design Inc.; he happens to be an extraordinary talent. Keep listening and you’ll hear why. You wrote a book.

Anthony Poon: I wrote three books (here, here, and here) and working on the fourth and fifth right now.

Josh: Tell me about the third one.

Anthony: You’re talking about the murder mystery novel?

Josh: That’s the one.

Death by Design, illustrations by Anthony Poon, book interior design by Pablo Mandel (photo by Goff Books)

Anthony: Last year, I came out with my first work of fiction called, Death by Design at Alcatraz. My story assembles a group of architects competing to redesign Alcatraz Island into a museum of art. During the design competition led by a billionaire egomaniacal developer, architects start to die off. It goes into the psyche of architects and what we would do for our ego and arrogance. When people say, “Hey, I would kill for that job,” maybe one literally would! The reviews have been great. And I just recently adapted the book into a screenplay for a feature film called, Death by Architecture. I’m starting to shop it around.

Josh: I love that, and think about how design and architecture are so interwoven in everyday life. And I believe we’re in a golden age. I believe we’re in a renaissance of architecture and design right now, especially in a post pandemic world. Now that everything is clearing out supply chains, people are starting to actually think differently about design and architecture than they had in the past.

I was on a road trip with my son, and I found a book in Kansas City called, The Paris Architect. I don’t know if you’ve ever read it. Phenomenal story about an architect who is a Bauhaus devotee and finds himself in Paris during the occupation of World War II. He’s an unwilling accomplice or participant rather, who finds himself looking for and applying unique ways to hide the Jews from the Nazis. I love how the story of architecture and design is interwoven into real life, because I feel like many people don’t realize this. It’s almost like The Matrix. You don’t realize it’s all around you.

The Matrix Reloaded, 2003

Anthony: Exactly. There’s an old essay I wrote a while back, Everything Is Design. People may not be aware of it and you’re right: There’s a search in the zeitgeist around architecture right now. You have TV shows about house design, you have housewives and homeowners designing their parties, choosing the right tablecloths, right wedding cake frosting, and you have fashion at its highest caliber.

Linda Way, Los Angeles, California, by Poon Design (photo by Hunter Kerhart)

Everything is being designed. Everything is being created. Everything is being curated and tailored. Architecture is no longer the building that we’re standing within. It could be the sounds that we hear, the music that’s being piped through the speakers. Architecture is everything from sustainability to the ideas of resilience. How does a building survive a catastrophe, say a fire, a flood or even a school shooting?

These are topics of architecture that didn’t exist a generation ago. The idea of DEI has become prominent in how we create our artistic teams. Architects are no longer the kind of superheroes of the past generation when Modernism was a singular force moving on a linear path. Today architecture is splintered into many avenues, not just a grid of roadways, but more of a three-dimensional matrix.

Oral Roberts University, Tulsa, Oklahoma (photo by Smntha.Mntsr on Pexels)

Josh: Having recently moved to Tulsa, you can see Modernism had sort of morphed from the Art Deco phase into the Mid-Century Modern architecture after. That’s the way architecture is supposed to be. You talk about it being splintered and fractured. Isn’t that how we grow?

Unity Temple, Oak Park, Illinois, by Frank Lloyd Wright (photos by Anthony Poon)

Anthony: For certain. Back in time, sometimes there were a shortage of ideas and a shortage of construction quality. They were building civic buildings clad only with cheap stucco! I recently visited, for the second time, Frank Lloyd Wright’s Unity Temple in Oak Park. He was one of the first to not just use cast-in-place concrete, but also left the raw surface exposed. It’s not just beautiful, but a hearty structure. I think we’re in a “renaissance” like you say, because the idea of building to last is not just about 25 or 50 years anymore, but maybe a hundred years or more.

Unity Temple, Oak Park, Illinois, by Frank Lloyd Wright (photos by Anthony Poon)

#192: “DANCING ABOUT ARCHITECTURE”

August 30, 2024

Colby Residence, Los Angeles, California, by Poon Design (photo by Hunter Kerhart)

On July 25, 2024, I was interviewed for Josh Cooperman’s podcast, Convo by Design. About his forum, Josh explains, “A podcast dedicated to promoting the ideas of architects, artists, designers, tastemakers and those making a difference in the way we live. Design is personal as is a good conversation.”

At the Los Angeles showroom of Design Hardware, Josh introduced a thesis, “Architecture is an art form that also serves a primary function, that of shelter, workspace, centers for learning, social spaces and gathering places. This is a form of art with a language all its own.

“Long debated is which comes first: form or function? But that’s not quite the right question to be asking these days. A better question might be, for whom does architecture serve, and how can the space serve individual needs, both now and into the future.

Circle House, Three Lakes, Wisconsin, by Poon Design

“American society has learned to move to a new shelter space in the same way that a hermit crab moves to a new and bigger shell. We’re not hermit crabs, and this model has only served to increase costs and decrease availability of housing. Let’s think differently about how architecture can achieve different results.”

My edited responses to a few of Josh’s questions:

“Hi, my name is Anthony Poon. My architecture and design company is Poon Design Inc. We are awarding-winning architects and designers. We design houses. We design schools, religious projects, commercial, restaurants, bars, hospitality, university projects. We do it all.

Johann Wolfgang von Goethe (Photo by Cansu on Pexels)

“My personal take on design is driven by my background as a musician. I love jazz, and I am a classically-trained pianist. I like bringing musical ideas and philosophies into our work. I like looking at how discipline and improvisation can come together and drive the architectural process.

“There’s the famous Goethe quote, that you probably know. ‘Architecture is frozen music.’

“Or some has said, ‘Music is melting architecture.’

“It’s fascinating to talk about both. Thelonious Monk also said, ‘talking about music is like dancing about architecture.’

I think the overlaps are very clear, with things like rhythm, ornamentation, measure, beat. For example, the beat in music is like gravity in architecture.

(photo by Konstantin Aal on Unsplash)

“My fascination with jazz is about how jazz is made—improvisationally, impromptu, spontaneous—and whether such ideas can influence the way architecture is made. Architecture is a slower, sometimes tedious process compared to jazz. Architects deal with engineering. We deal with city codes, budgets, client, etc. It can take years, sometimes decades to complete a project.

“What can we learn from jazz? How can we learn from that kind of music—to look at our creative process to find inspiration from one field of study to another?

“In fact, I am the type of artist that doesn’t separate the different fields of studies. I think of it all as one creative force, one endeavor under one artistic umbrella. I like music. I like painting. I like writing. I like architecture. And I don’t separate the four. It is one force moving together at the same time.”

(photo by João Cabral on Pexels)

#105: PODCAST: DESIGN INFLUENCER GROUP AND THE NEW RULES OF DESIGN & ARCHITECTURE

August 23, 2019

Linea Residence L, Palm Springs, California, by Poon Design (photo by James Butchart)

I was honored to be an inaugural member of Josh Cooperman’s Design Influencer Group, or better yet, “DIG.” As part of the Convo By Design’s platform, DIG was launched to examine, “industry trends and information not just about design, but about the business of design . . . design creatives are being asked to do more, for less.” Cooperman introduces, “The Design Influencer Group is a forum for a select group of design trade professionals to discuss these industry issues and design ideas that are shaping our design community here in Southern California.”

Josh Cooperman: What are the new trends of design and architecture?

Anthony Poon: We’re here today having a round table discussion with landscape designers, architects, interior designers, people of all sorts. The trend is that there are no boundaries, that people who are architects are also furniture designers. They’re also landscape architects. Interior designers are designing textiles and plumbing fixtures. It’s all one big blur of a movement of creativity.

Josh: What are the new rules?

Anthony: I think the exciting thing is that there are no rules. In the old school days, architects were well-defined, and so too were landscape designers, urban planners and furniture makers. The fact that there are no rules is what makes us all want to do what we do. It’s a form of creative entrepreneurship—everyone coming up with ideas and making it work. Learning as you go.

Thematic painting by Shag

Josh: With change comes casualties?

Anthony: I’m going to propose a trend that is the opposite of what some think is trendy. I call it, “The Death of Mid-Century Modern.” Sure, Mid-Century Modernism is popular. We all know it’s exciting; it’s everywhere. And I just came back from speaking at Modernism Week in Palm Springs.

My trouble with Mid-Century Modernism is that it’s become not just a fad, but a predictable formula. People are collecting Mid-Century Modern design as if they’re painting by numbers. These fans purchase that perfect pottery, the Eames chair, the avocado green paint, etc. We all know the elements that make up the beautiful Mid-Century composition, but if you’re just putting the pieces together like a mindless formula, like painting by numbers, then all you’ve got is a generic composition of random pieces that don’t speak to your personality.

Design should be individual, should be unique. It should tell a story about who you are. Mid-Century Modern is no different than saying you want an Elizabethan home, or that you want a Grecian temple, or any of these past historical theme parks. It’s not design. It’s not creativity, and I am getting tired of seeing these predictable clichés. No one should want to live in a museum of Mid-Century cliches.

Concept sketch for the Aztec Center Student Union, San Diego State University, California, by Anthony Poon (w/ HHPA)

Josh: What’s next in design?

Anthony: I think what’s next should not be driven by styles, clichés and formulas. It should be driven by the elemental qualities of architecture. Elemental items—we’re talking about things like indoor/outdoor connection. We’re talking about proportions, air, light, scale, composition. These are the things that are “what’s next.” “Next” should not be a discussion of a trendy shade of green paint, but rather the crafting of a spatial experience, a creative journey.

My footage on YouTube here. My podcast segment on iTunes starts at 43:52.

Study model for the Aztec Center Student Union, San Diego State University, California, by Anthony Poon (w/ HHPA, photo by Foaad Farah)

© Poon Design Inc.