Tag Archives: STEVEN EHRLICH

#56: IS TV FOR REAL? PART 2

February 17, 2017

Potential clients have come to my office asking for three free designs from which to pick—“the way we saw it on HGTV.” My anger aside from how reality TV twists reality, the client’s request compromises the integrity of the architectural process. (This article is a follow up to my past one, Is TV for Real?)

My client meeting with a Buddhist Foundation, Virginia, for a new dining hall (photo by Bryan Bethem)
My client meeting with a Buddhist Foundation, Virginia, for a new dining hall (photo by Bryan Bethem)

When I design for a client, I don’t draw three random schemes in a vacuum. I listen to the client first—their goals and dreams. When I show preliminary concepts, the client provides feedback on what they like and what they don’t. Through this back-and-forth process, a design develops, and is then refined. Not ever in a vacuum, the creative process is an exciting and thoughtful journey.

Okay, time for me to confess. Here and there, I have learned a few things from TV about color coordinating, selecting furniture, and being creative on a budget. I confess!

Also, the reality TV DIY shows have brought design to the forefront, that a well-crafted, nicely-styled life is desirable and achievable. In 15-minute bite size servings, these shows have delivered architecture to the mainstream.

Architect Howard Roark’s client presentation from The Fountainhead, 1949
Architect Howard Roark’s client presentation from The Fountainhead, 1949

In some distant past, clients were under the impression that design was a mysterious, closed-loop process. Now, many are conscious of how accessible good design advice is, whether from an award-winning architect or, yes, a charismatic TV personality.

I enjoy meeting with clients who already understand the concepts of an open floor plan, for example. Good or bad, these clients come prepared with Pinterest pages on style. Thank you reality TV. The clients and I can hit the ground running, proceeding with a shared foundation. Knowledge is power, after all, even in choosing paint colors.

Love-It-Web

Once was a cocktail debate between architects: “Who is the most influential voice in our industry?”

The usual suspects were tossed out as conversational sacrificial lambs. Local big names like Steven Ehrlich and Eric Owen Moss. Pritzker Prize winners like Zaha Hadid and Frank Gehry. A safe go-to is naming the senior leaders like I.M. Pei and Renzo Piano.

National Centre for The Exhibition of Contemporary Art and Architecture, Rome, Italy, by Zaha Hadid (photo from fundazionemaxxi.it)
National Centre for The Exhibition of Contemporary Art and Architecture, Rome, Italy, by Zaha Hadid (photo from fundazionemaxxi.it)

Another angle is to suggest famous architects no longer living, but believed to be still influential today, i.e., Frank Lloyd Wright or Le Corbusier. Pretentiously, you can also try the obscure, though no less significant, such as Wang Shu, Sverre Fehn or Paulo Mendes de Rocha.

Ningbo Museum, China, by Wang Shu (photo by Iwan Baan)
Ningbo Museum, China, by Wang Shu (photo by Iwan Baan)

My contribution that night stopped the discussion. I proclaimed, “Martha Stewart!”

At the time, Martha Stewart utilized avenues of outreach in all forms, and was better known than any other designer in the country, maybe even in the world. If she stated with a quiet breath that “pink is to be used at table settings this season,” you could count on millions of dining tables across America set with something pink.

Stewart-2-Web

Let the debates and cynicism rage on. It’s all for the good. Martha, HGTV, Sunset, Houzz, Dwell, Wayfair, the plethora of magazines and blogs, etc.—all of it deserves gratitude from architects everywhere. To the widest audience, these mainstream entities deliver the concept of wanting good design. And for that, I say thank you.

Covers-Web

#25: THE CURIOUS THING ABOUT STYLE, PART 1 OF 2

December 31, 2015

For this food blogger’s residence in Pasadena, we juxtaposed the technology of parametric algorithms on to polyethylene, the material used to make household cutting boards.

Recently, I was asked by an interviewer, “What is your style?”

This question is often asked, and not just of architects, but creatives of all sorts: fashion, graphics, advertising, cuisine, etc. The media typically aims to capture one’s design philosophy in a sound bite digestible by mainstream readers.

Many interior decorators have a packaged response. I hear words like “eclectic,” “warm and welcoming,” “contemporary yet timeless.” I am not sure what kind of design results from this mash up of clichés.

Architects have a hard time speaking of their style. Hugh Hardy, one of my past employers, argued that once you answer the dreaded question, your critics will constantly be assessing your work to see if you have lived up to your declarations.

What is style after all?

With extensive education, a higher degree and a 250-page graduate school thesis, many architects simply can’t and won’t summarize their creative philosophy in 20 words or less. For some, “style” is a bad word, and it shouldn’t be an elevator pitch.

upper left: Federal National Council’s Parliament Building, Abu Dhabi, United Arab Emiretes by Ehrlich Architects; upper right: McNamara Alumni Center, University of Minnesota, Minneapolis, by Antoine Predock Architect Studio (photo by Bobak Ha’Eri); lower left: Dominus Estate, Yountville, California, by Herzog & de Meuron (photo by dominusestate.com); lower right: Nelson-Atkins Museum of Art, Kansas City, Missouri, by Steven Holl Architects (photo by Andy Ryan)
upper left: Federal National Council’s Parliament Building, Abu Dhabi, United Arab Emiretes by Ehrlich Architects; upper right: McNamara Alumni Center, University of Minnesota, Minneapolis, by Antoine Predock Architect Studio (photo by Bobak Ha’Eri); lower left: Dominus Estate, Yountville, California, by Herzog & de Meuron (photo by dominusestate.com); lower right: Nelson-Atkins Museum of Art, Kansas City, Missouri, by Steven Holl Architects (photo by Andy Ryan)

Some colleagues who talk about their architectural style do so with clever labels. Steven Ehrlich, based in Los Angeles, calls his work “Regional Modernism.” New Mexico architect Antoine Predock is a self-described “Cosmic Modernist.” Herzog & de Meuron of Switzerland has been coined, “Elemental Reductivists.” From New York, Steven Holl’s work involves “typology, phenomenology and existentialism.”

For architects such as Frank Gehry, Tadao Ando or Richard Meier, their style has been accused of being formulaic. Many would argue that all their buildings look the same. Is this so bad? Don’t all the Beatles’ songs and Beethoven Sonatas sound similar? (This topic of formula will be discussed in an upcoming blog.)

Oscar Peterson Trio (photo by Paul Hoeffler)
Oscar Peterson Trio (photo by Paul Hoeffler)

So now it is my turn to answer the universal question of style. My response should not be trite, but rather complex—but not pretentious.

I answered in two parts: Process and Product. My Process is inspired by jazz—the spontaneity and the improvisational spirit. (More another day.)

My Product, meaning the final structure, say a house or school, is driven by juxtaposition. I enjoy combining things together, either comfortably or awkwardly, to see what might arise: the modern and the traditional, the hand crafted and the machine made, the broad strokes and the finicky details, just to name a few.

Meditation Retreat House, Blue Ridge Mountains, Virginia, by Poon Design
Meditation Retreat House, Blue Ridge Mountains, Virginia, by Poon Design

For a Buddhist meditation retreat in Virginia, Poon Design created a guardrail that juxtaposed a galvanized off-the-shelf steel frame with natural twine made from hemp. Yes, you can smoke it.

Student Center, University of California, Riverside, by Anthony Poon while w/ HHPA (rendering by Gilbert Gorski)
Student Center, University of California, Riverside, by Anthony Poon (w/ HHPA, watercolor by Gilbert Gorski)

For the University of California, our student center combined traditional campus brick and limestone, with sleek glass curtain wall and over-scaled weathering zinc shingles.

At Mendocino Farms, we blended a funky old school vibe, such as chalk board walls, vaudeville signage, clothespins, and industrial piping, with high-end luxury, such as Carrara marble, walnut planks, stainless steel trim, and custom furniture.

Mendocino Farms, Los Angeles, California, by Poon Design
Mendocino Farms, Los Angeles, California, by Poon Design

Juxtaposition is not just my artistic approach, but the interests in my life as well. I like Brahms and I also like American Idol. I like Rembrandt and Pop Art. I like omakase sushi with a Coke, as well as McDonald’s with sake. I wear Gucci with the Gap. Love Nan Goldin and commercial photography. I read biographies, but also comic books. I like watching ping pong and the Superbowl. Reality shows that follow CNN.

I like the diversity and the messiness. I like unexpected results.

© Poon Design Inc.