Tag Archives: STUART HAYGARTH

BE ORIGINAL, BE REMEMBERED

August 14, 2015

Chandelier and dining room at Chaya Downtown, Los Angeles, California, by Poon Design (photo by Gregg Segal)

Design enables life to be vibrant. Design resonates.

Be creative. Be original. Be remembered.

At Poon Design Inc., we believe architecture communicates more than aesthetics. Architecture communicates ideas. Architecture expresses everything from our culture and the community we live in, to the specific needs and solutions for each of our clients. We call this content.

Design tells a story. Whether it is the design of letterhead or a blog, a restaurant or a hospital, the design says who the client is. And who the client aspires to be.

Mural and sushi counter at Chaya Downtown, Los Angeles, California, by Poon Design (photo by Gregg Segal)
Mural and sushi counter at Chaya Downtown, Los Angeles, California, by Poon Design (photo by Gregg Segal)

At our restaurant design for Chaya in downtown Los Angeles, the style of their cuisine, Asian Fusion, inspired our architecture. We fused the modern world with traditional Japanese culture. At one end of the restaurant, an art installation/chandelier comprises 1,500 plastic toys, created in collaboration with British sculpture Stuart Haygarth. At the other end, Japanese artist Ajioka hand painted a 35-foot wide, classical Asian landscape mural on planks of Hinoki Cypress.

For the bar, Poon Design transformed a Venetian mirror into an ambitious element that frames the area and the experience. Rather than the traditional Venetian technique of layered mirrored surfaces, we laser back-etched mirrored panels with our own modern interpretation of the historic European patterns. Carrara marble, brass sheets from Spain and blackened metal details complete the composition.

Bar at Chaya Downtown, Los Angeles, California, by Poon Design (photo by Gregg Segal)
Bar at Chaya Downtown, Los Angeles, California, by Poon Design (photo by Gregg Segal)

Our aggressive spirit to embrace and further a client’s identity extended far beyond architecture and interior design. Sure, we custom designed the furniture, the lighting and the landscape. But we also designed Chaya’s graphic products, from business cards to ad posters, from website to matchbook covers, from event packages to menus.

Ads for the Chaya restaurants, by Sue and Danny Yee with Poon Design
Ads for the Chaya restaurants, by Sue and Danny Yee with Poon Design

We went further. We curated the art and interior styling, and even provided commentary on the waiter uniforms.

Still no stopping. As is a personal passion of mine, Poon Design assisted in the programming of the restaurant’s music, ensuring that the acoustic atmosphere coalesced with the architecture. Both the physical environment and the aural environment evolved together as the day progressed: from brunch, lunch, happy hour, dinner, to late night drinks.

Our Chaya project was honored with an international design award from The American Institute of Architects for Best Restaurant.

Private dining room and garden patio at Chaya Downtown, Los Angeles, California, by Poon Design (photo by Gregg Segal)
Private dining room and garden patio at Chaya Downtown, Los Angeles, California, by Poon Design (photo by Gregg Segal)

Poon Design’s design process is a journey, one that involves vision, creativity and artistry. When we design, we take the client on a trek that leads to delightful discoveries of higher purpose. We also balance our lofty aims with the grunt work of logistics—agency approvals, budgets, schedules, and maintenance.

We believe good design is the architecture of place-making. It is the art of making certain that when a visitor arrives at your project, he or she comprehends the ambitions behind it.

In the end, it boils down to essence. Good design is the challenge of capturing the essence of a project, revealing it in distinctive physical form. Good design means breaking new ground to build something groundbreaking. Good design means forsaking the tried-and-true for something exceptional, something that is potent.

© Poon Design Inc.