LOS ANGELES BAKER’S DOZEN

September 16, 2022

(photo by Julius Schulman)

As a Los Angeles architect, I am often asked, “What are your favorite buildings in the city?” Considering houses, concert halls, schools, temples—it is difficult to answer. There are so many great works of architecture. To have parameters, I stuck to the City of Los Angeles. I did not include the many treasures in adjacent cities like West Hollywood, Santa Monica, Beverly Hills, etc.. Also, I couldn’t decide on the typical “top ten,” like I have done each year (2019, 2020, and 2021). So in no particular order, here you go: a Baker’s Dozen.

(photo by Juan Carlos Becerra on Unsplash)

1: In the evening, the John Ferraro Building, commonly known as the LADWP Headquarters, glows like a beacon of downtown. More than a 1960s office building, architect A. C. Martin created an iconic structure metaphoric of the department’s command over water and power. Floating in a massive reflecting pond that hovers over the parking, the building captures one end of the city’s grand axis that aligns the Music Center and Grand Park, and terminating at City Hall.

2: A city-within-a-city, Emerson College by Morphosis offers a collegiate identity unlike anything before. Within 107,000 square feet, two large sinuous structures sit within a ten-story, frame-like building—providing housing for 190 students, educational spaces, production labs, and offices. The technology of computational scripting guided the patterns of the aluminum sunscreens and organic building shapes.

3: Few homes capture the zeitgeist of the Mid-Century Modern movement alongside the family life of the homeowners. Husband and wife design giants, Charles and Ray Eames, created this Case Study House No. 8, simply called the Eames House, to serve as their residence, work space, and design laboratory. The beauty of the architecture stems from the simplicity of form, lightness on the site, and prefabricated materials. Each year, 20,000 design fanatics tour this National Historic Landmark.

4: Rafael Moneo Arquitecto graces the urban landscape with his Cathedral of Our Lady of the Angels. Serving as the mother church for the Archdiocese of Los Angeles, this design explores a myriad of tilted lines (an avoidance of any right angles), solid concrete walls several feet thick, and the dramatic control of light and shadows—delivering a complex composition of tension/calm, grandeur/intimacy, and mystery/faith.

5: The 1892 landmark Bradbury Building by George Wyman and Sumner Hunt is a classic masterpiece of traditional materials, ornate details, and sun and air. Appearing in numerous works of fiction, movies, television, and music videos, the five-story office building was honored as a National Historic Landmark in 1977, Los Angeles’ oldest landmarked building—today restored to perfection. The skylit atrium—casting intricate shadows of ironwork against surfaces of tile, brick, and terracotta—delivers the beating heart of the building.

6: The existing 1953 Getty Villa—a passable recreation of a 1000 A.D. Roman house—pales in comparison to the 2006 addition by Machado Silvetti. For this museum dedicated to the classical arts, the contemporary renovations and surgical insertions offer a contrasting dialogue of old and new , of history and the future. Like a palimpsest, the layers upon layers of materials, exquisite details upon exquisite details border on excessively articulate, yet reaches the sublime.

7: Frank Lloyd Wright’s Hollyhock House was the first American work of contemporary design added to the UNESCO World Heritage List. Sometimes referred to as Mayan Revival, the ambitious courtyard house of 1921 comprises an intricate balance of split level floor plates, roof terraces, and steps throughout. The hollyhock—the favorite flower of the owner and oil heiress, Aline Barnsdall—drives the architectural patterns, decorative details, and stained glass windows.

8: Upon completion in 1988, the Pavilion for Japanese Art baffled visitors. The enigmatic 32,000-square-foot building by Bruce Goff—a bizarre combination of sweeping roof forms, cylindrical towers, tusk-like beams, green stucco, and translucent windows—divided critics. Was the work visionary or grotesque? Master architect Peter Zumthor has decided the Pavilion’s worth: His master plan for the campus of LACMA (Los Angeles County Museum of Art), has already demolished nearly all existing structures. Goff’s building will remain.

9: The honeycomb exterior skin of The Broad captivates passersby on this busy downtown street. An instant architectural icon and Instagram-able moment, this three-story museum by Diller Scofidio + Renfro presents a porous wrapper the architects call the “veil”—composed of 2,500 rhomboidal forms of fiberglass-reinforced concrete. Within this “veil” sits the “vault”—the concrete core of the museum housing laboratories, offices, and the massive collections of art not currently on exhibit.

10: The Stahl House, or to many, Case Study House No. 22, is one of the most famous homes in the history of the architecture world. Designed by Pierre Koenig and made known by Julius Shulman, considered the greatest architectural photographer of all time, the soaring hilltop residence made the 2007 AIA list of “America’s Favorite Architecture.” My one criticism is this: The kids have to walk through the master bedroom to get to their two bedrooms. Perhaps an exploration of domesticity?

11. Both a work of art and architecture. Sabato Rodia, Los Angeles’ own Antoni Gaudi, constructed the Watts Towers with few tools and mostly his bare hands. From 1921 to 1954, this Italian immigrant construction worker toyed with concrete, rebar, wire, and tile—even ceramics, seashells, and broken bottles. Recognized with honors over time, the project was designated a National Historic Landmark, and one of only nine folk art sites listed in the National Register of Historic Places in Los Angeles.

12. A master class in late Mid-Century Modernism, John Lautner gave us the Sheats-Goldstein Residence, a daring home set into the ledge of a sandstone hill. The intimacy of the arrival counters the living room’s explosive embrace with the city view and surrounding nature. The geometry of triangles upon triangles, a revolutionary concrete roof structure, and endless glass walls have captivated pop culture with cameos in films from Charlie’s Angels to The Big Lebowski.

13. No list of local great buildings can exclude Frank Gehry’s almighty Walt Disney Concert Hall. Though the architect had to travel to Bilbao, Spain to prove he is the most famous architect of our time, though the Disney Concert Hall took 15 years to complete and resulted in 300% over budget, the project stands as prominent as the Eiffel Tower, the Louvre, or the Sydney Opera House.

As mentioned, there are so many iconic masterpieces just outside of Los Angeles. Here are half a dozen. And for my favorite buildings of all time, here.

top left: Creative Artists Agency, Beverly Hills, by I.M. Pei and Associates (photo from techooficespaces.com); top middle: Prada Epicenter, Beverly Hills, by OMA (photo from oma.com); top right: Horatio Court, Santa Monica, by Irving Gill (photo by smallatlarge.com); bottom left: Broad Beach Residence, Malibu, by Michael Maltzman Architecture, Inc. (photo from mattconstruction.com); bottom middle: Schindler House, West Hollywood, by Rudolf Schindler (photo from makcenter.org); bottom right: Art Center College, Pasadena, by Craig Ellwood (photo by u/archineering)

NO BED OF ROSES, PART 4 OF 4: CHALLENGES OF THE HUMAN CONDITION

March 11, 2022

Luma Arles Tower, Arles, France, by Frank Gehry (photo by Baptiste Buisson on Unsplash)

“Host Jeff Haber shares conversations with interesting people from all walks of life, using a positive, uplifting and funny approach,” from the podcast series, No Bed of Roses, brought to you by Kenxus. Edited excerpts below are from the full podcast of episode #1030. Take a look at part 1, part 2, and part 3.

Jeff Haber: Who’s out there that is inspiring you with what they’re doing? Is there anybody that catches your eye?

Bruder Klaus Field Chapel, Mechernich, Germany, by Peter Zumthor (photo by Lisa Therese on Unsplash)

Anthony Poon: There are a lot of influential people. I mean, Frank Gehry—I don’t know who doesn’t admire his work as an architect, artist, sculptor. Peter Zumthor, who is the architect of the new LACMA, the county museum under construction–he’s a Swiss architect, and everything he does is so poetic, so simple and elemental. One of my professors from Harvard is Rem Koolhaas, a Dutch architect who does amazing things, so creative, how he rethinks what the client wants, whether it’s a corporate headquarters or a house. He delivers a unique solution every time.

But I also look for inspiration in people that aren’t architects, to inspire my architecture. As an example, I love the music of Thelonious Monk. His music is offbeat; it’s sometimes discordant, sometimes rhythmically off. But at the same time, it’s beautiful, improvisational. I listen and ask, “How can that inspire what I’m writing, what I’m painting, or what building I’m designing?”

Jeff: Is there a project that you have where you would walk us through and say, “See this section here, I was listening to this for Monk, or this was inspired by something.” Are there pieces of projects that you could directly relate to a piece of music?

Courtyard of Greenman Elementary School, Aurora, Illinois, by Anthony Poon (w/ A4E and Cordogan, Clark & Associates, photo by George Lambros)

Anthony: A lot of times the relationship to music is abstract. It’s more of a conceptual influence. But there is a school that we designed just outside of Chicago in the city of Aurora. It’s an elementary school with a focus on the performing arts. I took a piece of music by Johann Sebastian Bach, one of his piano Partitas, and studied the score and notations. That helped me lay out the window patterns, inspired me to create a play of window shapes and bays projecting off the brick. The building looks very musical as it rolls down the street. Someone who doesn’t see this metaphor, it’s okay. All they might see is a very interesting building. Or someone might say, “I like how the scale has been broken down—less institutional looking and suits the size of the one- and two-story homes across the street.” The result is there, and people can read into what they will. I know from my standpoint, it started with Bach.

Greenman Elementary School and music of J.S. Bach (drawing by Anthony Poon w/ A4E)

Jeff: Is there a space that you have experienced, that has evoked very strong emotion for you? I’ve been into spaces that have moved me to tears.

Barcelona Pavilion, Spain, by Mies van der Rohe (photo by Tomas Val on Unsplash)

Anthony: Yes, I would say, “yes!”—plenty of times through travels and backpacking through Europe, visiting some of the historic churches, museums, and sculpture gardens—just walking into the Pantheon, or some of the chapels in Rome. A specific example, which may not be an obvious one is in Barcelona. There’s a pavilion, often called the Barcelona Pavilion or the German Pavilion, designed by Mies van der Rohe. It’s just this elegant marble, steel and glass composition, not much bigger than a small house, but it’s so perfectly put together. It was groundbreaking in the way it defined space and didn’t define space, the way you didn’t know whether you’re inside or outside. It’s such a pure piece of architecture.

Jeff: This is part of the human condition. We can be reduced to very base human instincts, and design can make us soar. When I worked as an actor, I had a teacher tell me, “You’re a conduit for something much bigger than you.” I don’t know if you feel that there’s a force bigger greater than you that is just channeling through you or not, as the artist that you are. Man, we have that ability to channel that energy. Design can help elevate all of us. Do you feel like you’ve connected with something bigger? Is there something to it? I might just puffing this up, or…?

Anthony: We definitely acknowledge something bigger. Our thinking is that our skills and talents are used to challenge the human spirit. And if it’s a temple, we’re there to enliven the human spirit. If it’s a school, we’re there the counter the children and say, “Is this the best way to socialize and learn?” We’re constantly asking these bigger picture questions because I think whatever skills or talents that I have, they’re to be used, tested, to take risks, and see if they can be offered to challenge the status quo.

NEW MASTERS OF THE TRADE

December 4, 2020

Ashen Cabin, Ithaca, New York, by HANNAH (photos by Andy Chen, HANNAH)

Before the advent of technology, architects used tools that supported their Old School activities, like sketching and making physical models—all done by hand. Today, items such as a T-square, circle template, or X-acto blade have been replaced by tools of our digital age, for example, Revit and 3D printing. Yet, most of our leading designers—consider the practicing Pritzker Prize laureates—are only familiar with their old tools of the trade. Limited even.

Galleria Department Store, Gwanggyo, South Korea, by Rem Koolhaas, OMA (photo by Hong Jung Sun and OMA)

Though such famous individuals have a staff engaging current technology on a daily basis, I suspect these big name architects do not personally design with apps like 3ds Max and Maxwell. I doubt Rem Koolhaas, Frank Gehry, and Peter Zumthor are writing parametric algorithms on their laptops, or creating virtual structures through Building Information Modeling. These architects probably still use pencil on paper.

Dr Chau Chak Wing facility for UTS Business School, Sydney, Australia, by Frank Gehry (photo by Chris Charles)

Meaning, if one person starts the process and others continue it, there is a disconnect between the original concept and its development. The principal architect maybe the creator at the start, but for the remainder of the process, he is but a critic, watching others create in his place, fleshing out ideas with the highest technology available.

Eventually, this disconnect will be gone, and the new processes will generate different results. The 30-something architect, who uses Grasshopper and Viz Render, will soon become the industry veteran. Then, the same mind and hands will work on the project from inception to completion. No disconnect. These future thought leaders will find no need to have others continue in lieu of an old-guy-boss lacking certain industry standard skills.

Villa in Devon, England, by Peter Zumthor (photo by Jack Hobhouse/Living Architecture)

What will the industry and the resulting architect look like when these younger architects, who are facile in all the current tools of today, become the world famous designers? When the disconnect is gone, structures will be designed differently, constructed differently, and look different in the end. There will be notions, materials, and methods not even thought of yet.

Ashen Cabin, Ithaca, New York, by HANNAH (photos by Andy Chen, HANNAH)

This recently completed house in Ithaca, New York, is a stellar work of sustainable thinking, digital design, and fabrication technologies. Using 3D scanning and robotics, the architects transformed a material typically wasted—infested Ash wood—into an exciting building material. Readily available, affordable, and green. Other innovations include the 3D-printed, concrete, feet-like base of the cabin.

Cork House, Berkshire, England, by Matthew Barnett Howland, Dido Milne, and Oliver Wilton (photos by Matthew Barnett Howland, Dido Milne, and Oliver Wilton)

Another example of new minds and methods is the Cork House in Berkshire, England. The architectural pioneers offered a design of 1,268 cork blocks sustainably harvested from the bark of a cork oak tree. The blocks are intended to be efficiently dismantled and reused—or recycled. Both walls and roof comprise this single bio-renewable material. With a structure of engineered timber, the cork modules require no glue or mortar, while providing insulation to the house.

Merriam-Webster defines “brave new world” as “a future world, situation, or development.”

THE GIFTERS PODCAST, PART 1 OF 2: ARTS, ARCHITECTURE, AND AUDIENCE

May 22, 2020

Jurupa K-8 School, Jurupa Unified School District, Riverside, California, by Anthony Poon (w/ A4E)

I am pleased to be a guest on Christopher Kai’s podcast, The Gifters: Your Story is a Gift to the World (episode 209). As a global speaker, author, and executive coach, Mr. Kai speaks to Fortune 100 companies, from Google to New York Life, from American Express to Merrill Lynch. His podcast “shares inspiring stories from captivating entrepreneurs and extraordinary individuals who are changing the world.” Excerpts below.

Christopher Kai (photo from bookingworldspeakers.com)

Christopher Kai: Our guest today is Anthony Poon. He’s an architect and musician and author and an artist. Anthony, thanks so much for being here, where your story is a gift to the world. I’ve met a lot of people in my life, but I’ve never met a guy who’s a musician, author, artist, and architect. How do you have all these really cool interests? What started it all? How old were you when you had an inkling of some of your talents?

Anthony Poon: It started with music. In my mind, all of these four things are connected. My goal at an early age was to be a concert pianist. I trained and I practiced. As I got older, I started to think more practically about a career, and I’ve always enjoyed design and architecture.

There was a point of my life where I had to pick one path or the other. I was looking at two grad school applications, Juilliard for music vs. Harvard for architecture. I think the practicality of my Asian parents had me think, well, I better be an architect, because the odds are better for me to support myself, than being a classical pianist.

Me at St. Paul’s, Rancho Palos Verdes, California (photo by Grant Bozigian)

I chose architecture. The great thing is that running a design company and being an entrepreneur still gives me the freedom to play piano, to write music, to teach, and even perform a little. I don’t think it would have worked the other way around where I am a concert pianist and trying to operate an architecture office.

The overlap in all of it is that my work requires an audience, whether I’m playing music for myself, for a small group, or for a large venue. Architecture too requires an audience. It requires visitors and users. When I author a book, I’m counting on there being a reader. When I do my mixed-media art, it also requires an audience. They are all forms of communication for me to share stories with others.

Alleyway, 30” x 42”, March 10, 2019, by Anthony Poon

Christopher: That’s inspiring. My business is based in L.A., but right now I’m currently in Miami, and one of the most inspiring architects here is a woman named Zaha Hadid. For you, who inspires you as an architect, and what can we learn as entrepreneurs? Primarily our audience are entrepreneurs, but I’m all about how we can learn from different people and different professions. Who’s one architect that you admire, and what’s one thing that you feel that you’ve learned as an architect that you can perhaps share with our listeners?

Anthony: The architect that comes to mind is Peter Zumthor. He is a Swiss architect. He’s currently designing the new controversial Los Angeles County Museum of Art. I admire him because he has crafted his role as an artist within the profession of architecture. He stays focused on what his philosophy is, and chooses only a few special projects every couple of years to work on—and therefore giving the projects his most inspired ideas. So Peter Zumthor, for those who don’t know—his work is beautiful. It’s elemental, timeless, and shows a lot of ideas around minimalism, abstraction, and materiality.

Proposed Los Angeles County Museum of Art, California, by Peter Zumthor (rendering from LA Times)

Center for Marine Biotechnology and Biomedicine Concept, University of California San Diego, by Anthony Poon (w/ HHPA, rendering by Douglas Jamieson)

Christopher: Do you feel some of your work is similar to that in terms of minimalistic and quality? What are some things that you’ve gleaned from him in your own practice as an architect?

Anthony: Our practice is a different. I think Zumthor can do what he does because he works in a small village in Switzerland. We work in the very vibrant communities of Southern California. Every project we take on is unique, and our project types are diverse. We do residential, commercial, retail, and restaurants. We also do schools and religious projects. Quite a broad mix. We think of all of our projects as telling a story, the story of the client, the client’s successes, maybe battle scars even, their vision for the company, or for an educational institution. This way our projects are full of content, material, and texture. Some make reference to history, some reference maybe a client’s most favorite piece of music or favorite poem. Our portfolio and the output is quite diverse, but intentionally so. (Stay tuned for part 2.)

GLENSTONE: A CONVERSATION BETWEEN ART, LANDSCAPE AND ARCHITECTURE

September 13, 2019

Glenstone Museum, Potomac, Maryland (photo from thomasphifer.com)

To call Glenstone a mere museum is to misrepresent the power of how a visitor can experience art. The museum’s website posits, “Glenstone is a place that seamlessly integrates art, architecture, and landscape into a serene and contemplative environment.” And boy, it’s successful.

Glenstone blurs the lines between the three mediums. Know this: “Art” is not just a simple framed painting hanging on a gallery wall. At Glenstone, art is a relationship between several forces experienced as an enchanted journey through time and space.

The “Pavilions” forming the “Water Court” (photo by Anthony Poon)

For my soon to be published second book, I scribed, “Do I like playing a Beethoven piano sonata more than writing a position article on the design industry? Do I enjoy working on a large mixed-media art piece more than designing a Buddhist temple? I don’t see any such exercises as separate, or in any way, independent from each other. Artistic endeavors are not discrete. All my investigations, experiments, tests and failures fall under the shelter of a single umbrella, a simultaneous effort—that of a creative voyage with no starting point and excitingly, no end in sight . . . Music, painting, writing, architecture, and so on. For me, it is all one artistic gesture—interconnected, intertwined, inseparable.”

Compression Line, by Michael Heizer,1968/2016 (photo by Anthony Poon)

Over the years, Glenstone’s founders, Emily and Mitchell Rales, billionaire business leader and philanthropist, amassed an incredible private art collection of approximately 1,300 works from the 20th and 21st century: Twombly, Kelly, Heizer, Basquiat, Rothko, Koons, Serra, just to name a few—the Usual (but incredible) Suspects. In Potomac, Maryland, Glenstone opened in 2006 with safe and somewhat predictable Modern buildings by New York architect, Gwathmey Siegel & Associates. The museum’s name is a mash-up of the nearby Glen Road and the indigenous Cardderock stone.

Design drawing by Thomas Phifer and Partners

In late 2018, the museum entered the transcendental world stage with architect Thomas Phifer and Partners’ powerful composition of the “Pavilions” and “Water Court,” with landscape collaboratively designed by Peter Walker of Berkeley, California. Glenstone’s 230 acres transformed into a state of mind that balances art, sculpture, installations, design, nature, water, light and all good things. Glenstone challenges one of my favorite places on Earth, the 500-acre Storm King Art Center in Mountainville, New York.

The Therme Vals by Peter Zumthor, Braubunden, Switzerland Zumthor (photo from vals.ch)

Akin to the Minimalism of architect Peter Zumthor’s Therme Vals Spa in Switzerland, Glenstone is dramatic and theatrical, despite its mute Pavilions. A dozen of them, each a single art experience, center around a sunken water garden. Who knew that saying nothing and being silent can say so much? Here, an engaging and direct conversation occurs when a massive vertical wall of Cardderock stone meets the peaceful horizontal surface of reflecting water, while above is the infinity of a blue sky. Nothing more, nothing less, and yet, so much more.

Massive and poetic vertical surfaces of Carderrock stone-clad “Pavilions” (photo by Anthony Poon)

Even the museum staff are Minimalistic. Accompanying their drab grey cotton garb with pants cropped at the ankles, they each have a small name tag of slim horizontal chrome stainless steel. But the name tags remain blank!

The approach through broad landscape, the “Pavilions” in the distance like an enigmatic modern day Stonehenge (photo from glenstone.org)

Buried in nature, one comes upon the mystery Clay Houses (Boulder-Room-Holes), by Andy Goldsworthy 2007 (photo by Anthony Poon)

The overall result of Glenstone is a must-see, near-religious experience of Modern art, elemental architecture and the pastoral outdoors. Make a reservation; the museum only lets in a limited number of people per day. And sorry, no photography allowed within the galleries.

THE ADVERTISING OF ARCHITECTURE: THE ARCHITECTURE OF ADVERTISING

May 4, 2018

(image from knowyourmeme.com)

Lawyers advertise. So too do dentists. They run commercials; they have ads online and in print.

Architects don’t typically advertise. Are we more principled and virtuous, then to succumb to the pandering of advertising?

Better Call Saul advertisement from the television series, Breaking Bad (image from amazon.com)

PART ONE

Some celebrated architects avoid the illicit exploits of marketing altogether. Frank Gehry’s company barely has a website. In a world where online presence is the most prevalent form of branding and outreach, Gehry offers a mere single page website, not the predictable encyclopedic collection of project images, the self-indulgent bragging rights of awards, and the prestigious list of clients.

Peter Zumthor on the other hand, is even more severe and reductionist. No website. Online, Zumthor is only mentioned in Wikipedia—and probably not of his doing or by his choice.

Poon Design business cards, unique design per staff member, (photo by Anthony Poon)

Architects commence their advertising through an old school tool, the business card. But why is that? Prior to a face to face meeting, architects spend months communicating with a client via email and text. The clients already have our information in their computers. Yet, when we finally meet in person, we exchange this absurdly ancient form of introduction, the small piece of cardstock that contains all the contact information that our client has already has.

My library of architecture books (photo by Anthony Poon)

left: Lecture at Yale University (photo from architecture.yale.edu); right: Louis Kahn, 1972 (photo by Robert C. Lautman)

Architects also advertise by having books written on their work, or less common, writing a book themselves and have it published—as I did. Alongside books, architects also focus on inclusion in the latest and trendiest of magazines and blogs. Though a sales-y endeavor, an architect can man a booth at a trade show, such as an industry convention. Having done this, my role was akin to desperately selling hot dogs at a baseball game. We can also teach, hopefully at a high profile university, generating community contacts and national exposure. Though social media is rampant and popular, I have yet to reap any substantive rewards. Meaning, besides likes, winks and shares, I have yet to reap actual clients and contracts from social media.

Networking and being out there (photo from healthliteracycentre.eu)

I believe the best form of advertising is simple: be out there. “Hitting the pavement” is an outdated slogan, but the theme is relevant to advertising: make relationships, establish rapport, meet and greet, shake some hands, and as declared with conviction in the 1992 film, Glengarry Glen Ross, “A.B.C.! Always Be Closing!”

PART TWO

upper left: really, ping pong in the office? (photo from salesforce.com); upper right: Amsterdam advertising agency themed as an indoor picnic (photo from fashionarchitecturetaste.com); lower left: really, a slide in the office? Ogilvy & Mather Jakarta (photo from officesnapshots.com); lower right: another staircase as an amphitheater and social area, Wieden+Kennedy (photo from retaildesignblog.com)

Much of the architecture created for advertising agencies makes me nauseous. I am tired of seeing those cliché images, i.e., during some random client meeting, an impromptu ping pong game breaks out, or someone skateboards through the office to hip hop music. The architectural forms comprise silly colors and patterns, funny shapes and angles, and the overused idea where a staircase is an amphitheater and social space. These are theme park ideas.

From our clients, it is fact that no one uses the air hockey table in the board room, and no one takes the fireman’s pole from a cubicle down to the yoga room.

Countering this, if I were to identify a cool design for an ad agency, I would direct attention to Mad Men.

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